Continental is the new TOP sponsor of the BIKE Festival events

26.02.2019 - 12:27

In 2019, Continental is increasing its involvement in mountain biking at the BIKE Festival events in Garda Trentino, Willingen and Saalfelden Leogang. The global tyre company will be presented as the top partner at all three of Delius Klasing Verlag’s BIKE Festival events for the next three years.

For Continental the sector of MTB is a very important segment. “Looking towards the future we want to search the closeness to our customers more through events“, says Head of Marketing Oliver Anhuth. „Therefore it was just logical, to increase our involvement in the BIKE Festivals.”

BIKE Festival
BIKE Festival